10 Benefits of the Regional Brand “Balcanica Superior”:

01PROMOTION - Additional advertising at minimal cost (the fee for using the brand will be significantly lower than the marketing costs individual companies would otherwise have to invest, while the effect of joint promotion will be significantly greater);

02INCREASED DEMAND - You will experience increased demand as a response to globalization (the brand campaign and promotion will be based on the principle: let’s buy “local” products or services whose origin we know, instead of imported products of questionable origin and quality);

03GUARANTEE FOR CUSTOMERS – the guarantee mark indicates a certain level of quality that is continuously monitored and controlled;

04ELITISM - Perception of exclusivity among customers – certified partners of the Regional Brand will be part of a selected group of companies entitled to use the mark, creating the impression of elite offering a higher level of quality;

05CONTINUITY – the brand guarantees that a specific product or service will be available over a longer period and on a continuous basis;

06ETHICS – the brand guarantees a certain level of ethical standards, which, like quality, are constantly verified and monitored;

07SATISFIED CUSTOMERS - Higher consumer satisfaction (continuous quality monitoring and control will build greater trust);

08SELF-ASSESSMENT - You gain the opportunity, through self-assessment, to better identify potential shortcomings and improve your business operations;

09EXTERNAL CONTROL - You receive continuous external monitoring of the quality of your products or services;

10SOCIAL RESPONSIBILITY by labeling your products and services with the “Balcanica Superior” guarantee mark, you help and support the region in which you live and work;

7 Reasons to Use the Regional Brand “Balcanica Superior”:

01 “Balcanica Superior” is a guarantee that your company is independently certified;

02 It provides consumers with a guarantee regarding the origin and quality of the products, services, and content you offer, enhancing your reputation, visibility, and credibility in the market;

03 It is a quality label that generates customer satisfaction and trust, creating the potential for repeated buying;

04 You will receive special media attention as part of the first Regional Brand in Serbia;

05 “Balcanica Superior” provides a competitive advantage over non-branded companies;

06 You may use the protected and recognizable logo of the Regional Brand;

07 You become eligible for special support in securing financial and non-financial assistance;